20 April 2008

Press Politics

Obama's secret weapon: the media

The response was itself a warning about a huge challenge for reporters in the 2008 cycle: preserving professional detachment in a race that will likely feature two nominees, Obama and John McCain, who so far have been beneficiaries of media cheerleading.
By four-to-one margins, Americans surveyed see The New York Times (41.9% to 11.8%) and National Public Radio (40.3% to 11.2%) as mostly or somewhat liberal over mostly or somewhat conservative.

By a three-to-one margin, Americans see news media journalists and broadcasters (45.4% to 15.7%) as mostly or somewhat liberal over mostly or somewhat conservative.

And, by a two-to-one margin, Americans see CNN (44.9% to 18.4%) and MSNBC (38.8% to 15.8%) as mostly or somewhat liberal over mostly or somewhat conservative.

Just Fox News was seen as mostly and somewhat conservative (48.7%) over mostly or somewhat liberal (22.3%).

The most trusted national TV news organizations, for accurate reporting, in declining order included: Fox News (27.0%), CNN (14.6%), and NBC News (10.90%). These were followed by ABC News (7.0%), local news (6.9%), CBS News (6.8%) MSNBC (4.0%), PBS News (3.0%), CNBC (0.6%) and CBN (0.5%).

In 2003, CNN led Fox News on “trust most for accurate reporting” 23.8% to 14.6%.

Survey: Americans Say They're Well-Informed, But Dissatisfied With Coverage of Iraq War

The study reveals a deep dissatisfaction with war coverage and provides information journalists can use to learn more about what the public wants.
Zogby Poll: 67% View Traditional Journalism as "Out of Touch"
Internet is the top source of news for nearly half of Americans; Survey finds two-thirds dissatisfied with the quality of journalism.
Voters Give Media Failing Grades in Objectivity for Election 2008
Voters have little doubt as to who is benefitting from the media coverage this year—Barack Obama. Fifty-four percent (54%) say Obama has gotten the best coverage so far. Twenty-two percent (22%) say McCain has received the most favorable coverage while 14% say that Hillary got the best treatment.
Journalistic bias? I'm shocked ... SHOCKED, I tell you.
An Anthology of Journalism's Decline
Why Newspapers Aren't Worth Buying


Maria Van said...

I wonder if one possible explanation for the difference in perceived accuracy is that far-right viewers tend to watch Fox News, while independent and liberal viewers tend to split their viewing between MSNBC, CNN, ABC, CBS, etc... thus spreading out the voting a little more.

This is an interesting report as well: http://people-press.org/reports/display.php3?ReportID=384

W2JIG said...

maria van,

I think that's not only possible, but likely. A similar example in the opposite direction is this Pew Survey.